2016 was a busy year for social, and December didn’t lag behind the other months. The internet gods churned out so many updates to their platforms it’d be easy to lose track. But fear not, we highlighted the top changes here:
INSTAGRAM NOW LETS YOU SAVE POSTS
No need to waste time anymore looking for that Instagram post you liked. A bookmark icon has been added below posts so that, after being selected, the post is saved to a private tab in the profile itself so they can be accessed when needed.
The new function is easy to use, and similar to what Pinterest and Facebook have had for a while. So, if you don’t have time to watch that video, or want to refer back to that image, all you have to do is click beneath the image and it’s saved. The days of screenshots are over.
FOLLOWING FACEBOOK’S PUSH FOR LIVE VIDEOS, INSTAGRAM LAUNCHED ITS LIVE FUNCTION ON STORIES
After an initial rollout to users in the US, from now on anyone will be able to stream live, by swiping right to their Stories and choosing the ‘Live’ button at the bottom of the screen.
Broadcasts happen in a similar way to Twitter’s Periscope, with coloured hearts rising on the right side of the screen and a field for comments, with the added possibility of pinning a comment to all viewers to see. Don’t want the feedback? Fine, there’s an option to turn them off.
Users can stream for up to an hour, and once they’re finished, the videos disappear from the platform. If you want to see if any of your friends are Live, check the Stories bar on the top of your screen, where the tag ‘Live’ will appear under their profile pic.
FACEBOOK PREPARING TO LAUNCH MESSENGER PAYMENTS IN EUROPE
Soon, you’ll be able to pay your friends through Messenger and make donations to social causes without leaving Facebook. Mark Zuckerberg’s company is preparing to expand these two features to Europe (the payment service is already available in the US), after obtaining a bank license from the Central Bank of Ireland, where it holds its European headquarters.
As Ireland is a member of the European Union, passporting rights mean that the Irish license would apply throughout the other 27 EU member states. So prepare for Facebook Bank.
FACEBOOK RELEASES NEW UPDATES FOR WORKPLACE
Slack faces tougher competition as Facebook announces a major breakthrough for Workplace – a version of the social network aimed at businesses.
Among the most striking is the addition of a ‘custom integrations’ feature, a set of tools that allows other businesses to create support for applications on Workspace.
According to Julien Codorniou, Workplace Director, companies using the platform can add internal products such as email network and calendars to even larger ones such as Gmail and Box, the latter for file sharing.
By allowing programmers, or rather, their customers’ IT teams to modify the source code of the social network in a way to customise it according to the interests of the company, Facebook makes its product somewhat more ‘flexible’, ideal for any type of organisation.
FACEBOOK WANTS YOU TO SHARE MORE
Facebook is launching a new feature, which allows users to invite people to share and talk about events and moments that are happening in their communities and around the world.
These moments include the holiday season, so to debut the novelty users can send Christmas cards to their friends on the social network.
The feature works similarly to Google Doodle, which is updated whenever there is any important date or event going on, so we should expect more options this year.
TWITTER ALSO SUPPORTS DIRECT VIDEO TRANSMISSIONS IN 360º
While killing off Vine, Twitter continues to invest its efforts in Periscope as it launches a feature already tried and tested by its main competitor, Facebook: Live video broadcasting on the application.
For now the functionality is limited to a small set of partners, but all users of the social network will be able to watch the live broadcasts – these will be identified by the tag ‘Live 360’ on the bottom left of the videos.
The 360º transmissions can be viewed on both mobile devices and computers, and either on Twitter or Periscope.
TWITTER FIXES ERROR AFFECTING VIDEO AD METRICS
Following Facebook’s analytics bug, it was Twitter’s turn to take to the internet and apologise for an error in its video ad analytics.
A spokesperson for the company stated that a product update to Android clients affected some campaigns run between November and December. According to Business Insider, the error mostly generated an inflated performance by as much as 35%. Twitter informed the affected advertisers – as well as issued them with refunds for over-billing the performing campaigns.
This puts extra strain on the company, as it struggles with monetisation problems and slow growth compared to other social platforms.
PINTEREST BUSINESS PAGES GET SLIDESHOW DESIGN
Pinterest launched a new business profile that will allow brands to better display products and services.
From now on, when visitors come to your profile page, they will see a rotating showcase that can contain up to five boards that automatically update. Buyable pins can also be uploaded to its own ‘Shop’ slot, the first one to appear in the line-up. Businesses can change their showcase as often as they want, and although this can only be done via desktop, the new feature is supported by all devices – Android, iOS and web.
Along with the new design, Pinterest has rolled out some updates to Business pages. Users can now access separate tabs for the company’s boards and its pins. Plus, brands will be able to hide pins they’ve liked, as this can be irrelevant to Pinterest users. Wait! There’s more… Showcase pages will appear on mobile where most recent pins used to be, so you can choose what visitors see when they come to your page.
Have you already been making use of these updates?