June was a riveting and eventful month in the Social Media world, filled with a plethora of exciting developments, updates, features, and trends. For our June roundup, we’ve compiled a list of highlights including new features introduced by Facebook, recent developments regarding ad transparency, and more.
Facebook Introduces Two New Features to Live
Back in April 2016, Facebook introduced a new feature called Live; Live allows a user to broadcast live videos. Now, Facebook is on a mission to encourage interactivity with Live by introducing user-based participatory habits. Rather than a user acting simply as a viewer, Facebook aims to transform video content into an exchange by introducing several new features.
POLLING: This feature allows viewers to answer questions through voting. The feature can be especially useful for users seeking viewer opinions. For example, viewers can respond to polls and their answers can be used to manipulate the outcome of a game.
GAMIFICATION: According to Facebook, “gamification introduces gameplay: the partner creates a set of questions with each having one correct answer, and people get eliminated from the game when they answer incorrectly.”
Similar to trivia, quizzes, and various game shows, these features aim to take video content from being a single viewer-based experience and transform it into a fun, interactive, audience-based experience. In addition, Facebook will be launching several interactive game shows so be sure to stay tuned.
You can learn more about how Facebook plans to make videos more interactive and the upcoming game shows here.
Facebook Launches Brand Collab Manager
Facebook recently introduced another exciting feature called the Brand Collab Manager. So how does the Brand Collab Manager work?
It operates as a portfolio search engine by allowing businesses to find influencers for their marketing needs. Creators are able to showcase their portfolios. Brands can then find creatives based on their audience demographics to cater to their desired marketing needs. In other words, businesses can filter through specific audience characteristics such as interests, gender, relationship status and more.
This is a new and innovative method of sponsoring creators, marketing influencers and allowing brands and creators to connect.
Creators can learn more here.
Facebook Presents New Ad Transparency Features
The Cambridge Analytica was no doubt detrimental to the public perception of Facebook. Despite the controversy, an opportunity has arisen to approach advertising with a deeper level of honesty and transparency. So what steps has Facebook taken to not only reassure but to ensure that users can be fully informed when viewing ads?
Facebook has introduced two new features. First, users are now able to view active ads. By visiting the “Info and Ads” page, a user can view any advertisements content with the option of reporting any inappropriate content. The second feature, More Page Information, gives a user the ability to view all available content (including things such as recent name changes and creation date) related to the relevant page.
What’s next for Facebook? According to the Facebook newsroom, Facebook will be “launching its political ads labeling and archive in Brazil, ahead of the country’s October general election”.
You can learn more about Facebook and ad transparency here.
Instagram Launches IGTV
This month, Instagram launched IGTV; an exciting new app that allows viewers to watch videos from their favourite Instagram creators.
So what makes IGTV different than watching regular videos on Instagram? Previously, Instagram videos were limited to being one minute long. With IGTV, a video can be as long as one hour! Secondly, videos are formatted to play vertically and full screen. According to the IGTV press release, “You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.”. Not only that, but with IGTV, creators are the channels — any user can be a creator, meaning anyone can create their own channel and upload their own IGTV videos.
With the release of such an inventive app, we can only look forward to seeing what Instagram has up its sleeve next.
Instagram Introduces Shopping on Stories
Last week, Instagram announced its latest feature where users can now shop on Instagram Stories. Previously, the shopping feature was limited to a users feed. The feature works as follows: certain brands stories will display a sticker with an icon of a shopping bag, tap the sticker, and the user will be able to get more details about the advertised product.
Currently, this feature is limited to certain brands including Adidas and Louis Vuitton. However, the feature will soon be available to other brands.
Twitter’s In-Stream Video Ad Service Now Available in Twelve Countries
In April 2017, Twitter introduced its in-stream video ad service to several selected advertisers. Currently, Twitter has now expanded its in-stream video ad features to twelve countries, including Australia, India, Mexico, Japan and more.
According to the Twitter marketing blog, “across 406 Nielsen Brand Effect studies, those who saw video ads on Twitter were 50% more likely to be aware of the advertiser’s brand, feel 14% more favorable about the brand, and had 18% higher purchase intent . .. Video ads have generated 50% of the $575 million in Twitter revenue during Q1 2017.”
Now, advertisers are able to use Twitter’s own ad tool and display in-stream video ad campaigns to reach their audience independently. Twitter is taking massive strides in providing brands with the opportunity to deliver high-quality video advertisements on a monumental scale.
Click here to get more information about Twitters in-stream video ad service.
LinkedIn Latest Platform to Introduce Carousel Ads
Carousel ads were initially introduced by Facebook several years ago. Operating under the method of ‘story-telling’, carousel ads are no doubt a significantly powerful means of communicating a brands message with their audience.
LinkedIn is the latest social media platform to launch carousel ads. This feature was beta-tested by over three hundred advertisers; the results were astronomical. According to LinkedIn, “seventy-five per cent of beta advertisers said they will use carousel ads in their next Sponsored Content campaign, largely due to seeing increased engagement and click-through rates.”
Similar to Facebook, LinkedIn carousel ads will allow advertisers to feature ten images. With a proven record of success, LinkedIn implementing carousels ad will surely aid brands in capturing the attention of their audience and telling their story.
Learn more about carousel ads on LinkedIn here.
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