September was an exciting month for social, with many updates allowing businesses to achieve better results. Facebook made Stories Ads available to all advertisers, and offered new ways to showcase products this festive season. LinkedIn introduced Dynamic Ads In Campaign Manager, and Twitter started showing ‘Timeline Ads’ on third-parties websites. Check out these new tools and other trends in our Social Media News September 2018.
Facebook Stories Ads are Now Available to All Advertisers Around the World
To improve reach for businesses, Facebook made Stories Ads available to all advertisers around the world. In an Ipsos survey commissioned by Facebook, 68% of people said they regularly use stories on at least three apps. 63% also said they plan to use stories more in the future. “Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a full screen, immersive environment. And soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too”, Facebook announced. With more than 300 million daily Facebook Stories and Messenger Stories users, this is a great chance to monetise.
Facebook Offers New Ways to Showcase Products this Festive Season
As the Christmas holiday season approaches, Facebook is providing marketers with more tools to visually merchandise their products. The new creative enhancements include:
- Expansion of overlays to enhance product ads, allowing advertisers to build customisable creative templates for their dynamic ads to showcase products in more compelling ways. For example, a retailer can now create their own Black Friday overlay to really draw attention to product discounts.
- Experimenting with brand new holiday templates in the video creation kit, which allows businesses to create mobile-first video ads.
- Creating more engaging and relevant ads with collection ads, which now have got two new updates that make them “more immersive and personalised”, according to Facebook:
1. Advertisers will soon be able to direct shoppers from the collection ad format to the updated “instant storefront” template, formerly known as the “sell product” template in Canvas.
2. Instead of uploading your own videos into a collection, advertisers using the instant storefront template can now add a video that will automatically generate, personalised with relevant products from your business’ catalogue.
Snapchat Joins Forces with Amazon for a “Visual Search” Shopping Tool
A new partnership with Amazon has introduced a “visual search” tool using Snapchat’s camera app to find real-life objects within Amazon’s inventory. Snapchat explained how it works: “Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started. When the item or barcode is recognised, an Amazon card will appear on-screen. This surfacing a link for that product or similar ones available on Amazon. Tap your selection to visit the Amazon App (if you have it installed on your phone) or Amazon.com, where you can complete your purchase or keep browsing”. Currently, this new tool is only available to a select number of users. We can’t wait until it expands to all!
LinkedIn Introduces Insider’s Expert Optimisation Worksheet + Dynamics Ads within Campaign Manager
Last month, LinkedIn introduced two new tools to make advertisers’ lives easier. The first one was the Insider’s Expert Optimisation Worksheet. Essentially, marketers “can walk through a step-by-step roadmap to uncovering key insights that will strengthen their paid media strategy and discover a few of the little-known powerhouse Campaign Manager features along the way.
The second update was that Dynamic Ads are now available directly within Campaign Manager. This enables marketers to easily engage professionals with ads automatically personalised to them.
Want to get started with LinkedIn advertising? Check out our recent blog about the topic.
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