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TAYLOR + GOES BLOG

Category: Influencer Marketing

image of influencer sliceofmatt

Influencer Insights: @sliceofmatt

Authenticity is key to the success of influencers, their followers have to trust that they aren’t simply promoting a product because they are being paid to. Strong influencers tackle this, by working with …

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Influencer Insights: @cory_s_smith

Often niche influencers won’t appear in their own posts at all, they’ll specialise in creating incredible product photography. Brands will jump at the chance of working with these influencers, for both their pull …

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Influencer Insights: @wadegodman

Micro influencers are your everyday people who have a built a small, but dedicated following. They are the gemstones of the influencer industry, with a highly engaged and trusting community. In fact, surveys …

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Influencer Insights: @chelloveswine

The Influencer industry is a haven for niche markets. While general lifestyle and celebrity influencers have a huge (and often broad) following, niche influencers are a great way to target your audiences. In …

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Influencer Insights: @eastlondonmornings

Building a trusting community has become one of the most important aspects of the influencer industry. Studies have found that 92% of consumers trust recommendations from others over branded content, and more businesses …

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Influencer Insights: @monalogue

Influencer marketing is constantly changing, and at times a personal account and some inspiring words can turn into a full time job. In this series, we talk to influencers of all sizes on …

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Influencer Insights: @nelplant

Influencer marketing has exploded over the last few years. Individuals have gone from taking photos in their home, to multi-million pound empires. In fact, the industry is projected to be worth US$5-10 billion …

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Social Media News – May 2018 Edit

May was an intense month in the Social Media world. As the GDPR came into force on May 25th, giving citizens within the European Union more control over their personal data (and also …

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How to Choose Social Media Influencers

What is an influencer? Influencers are individuals with the ability to sway or influence an audience. They are power players in their respective fields – whether on or off social media. Their knowledge, …

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